Market research is the foundation of creating products and services that resonate with your audience. Whether you’re a seasoned marketer or just starting out, understanding your audience’s pain points and aspirations is critical to your success. One of the simplest and most effective ways to gather this insight? A well-crafted survey.
Here’s a straightforward guide to setting up a market research survey using Google Forms and the three magic questions to ask.
Step 1: Setting Up Your Survey with Google Forms
Google Forms is a powerful and free tool for surveys, offering unlimited responses and built-in analytics. Here’s how to get started:
- Go to Google and search for Google Forms.
- Click on “Create a blank survey.”
- Give your survey a clear, concise name that reflects your topic, product, or service (e.g., Digital Marketing Survey).
Step 2: Crafting the Three Magic Questions
To gather actionable insights, include these three carefully designed questions:
1. What is your biggest problem with [Your Topic/Niche]?
👉 Example: What is your biggest problem with digital marketing? This question uncovers your audience’s key pain points. Identifying these challenges is the first step in creating a product or service that provides real value.
2. Why would it make a difference in your life to solve this problem?
👉 Example: Why would it make a difference in your life to get a good answer for this problem? Details, please. This open-ended question helps you understand the ideal solution your audience is looking for, including both emotional and practical benefits.
3. How difficult has it been for you to find a good solution for this problem?
👉 Answer options:
- Not at all difficult
- Somewhat difficult
- Very difficult
This question filters out problems that are easily solved. By identifying unsolved or poorly solved problems, you can position your solution as unique and necessary.
Step 3: Optional Bonus Question
Add your email below if you’d like to be contacted when we have a solution to your problem. 👉 This allows you to build an email list of interested prospects even before launching your product or service.
Why These Questions Matter
These questions are designed not just to gather data but to:
- Pinpoint critical pain points.
- Understand your audience’s ideal solutions.
- Filter out problems with readily available solutions.
- Capture powerful language for your marketing materials.
By using the exact words your audience uses to describe their challenges and desires, you can create marketing materials that truly resonate.
The Power of Data-Driven Insights
Before you even create a product, these questions can help you validate demand, shape your offering, and create a strong connection with your target audience. And the best part? You can do all this with a free tool like Google Forms.
Are you ready to create a survey and uncover insights that drive your business forward? Start now, and let your audience guide you to the solutions they need most!!
